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The Cashlinq Group
The Cashlinq Group contacted me to design a one page advertisement for a major industry publication, Outcomes Magazine, for one of their subsidiary companies, Ministry Linq..
The client requested a photography-based advertisement that would send the message of strength and partnership, while conveying the strong outdoor quality of the Pacific Northwest.
The strategy was to build around a strong photo, depicting a rock climber lending a helping hand. Also, to tie in the greens and browns in the established Cashlinq Group logo with the image, through the use of a similar green headline area. Finally, the lines convey a sense of movement in the image, and the lower line leads directly to the logo, echoing the message of partnership in the tagline.